Buying someone a sex toy for Christmas might once have been considered taboo, but leading adult retailers say that’s no longer the case. In 2014, Lovehoney reported that Christmas is now their strongest time of year for sales, beating even Valentine’s Day. In 2017, Ann Summers saw a 17.2% increase in sales during the Christmas period, compared to the previous year, with online sales jumping by 52%. “I have seen a steady increase in Christmas sales,” says Stacy Rybchin, founder and CEO of My Secret Luxury. “In the past, sex toys may not have been a traditional Christmas gift, but as each year passes sex toys are becoming more mainstream.” Buying someone a sex toy for Christmas might once have been considered taboo, but leading adult … [+] retailers say that’s no longer the case. (Photo by Lucas Schifres/Getty Images) Last year, the average U.S. household spent $1,536 during the Christmas period, with around a third going on gifts. In the UK, consumers spend more than half their Christmas budget (53 per cent) on gifts. With even mainstream news outlets running features on the best adult products ask Santa for it’s clear sex toys are now considered an acceptable Christmas gif...